Article published on Wayward Son

Masato Sano



Article originally published on Wayward Son, 26 July, 2015

Masato Sano gets Sydney all squared away 

Devil May Care is a brand that has Sydney’s culture, climate and diversity deep in it’s roots. They’re all about shaking up the traditional norms a little bit and going for a more laid-back and carefree style. 

Devil May Care has just launched a range of amazing pocket squares that we love. The pocket squares are meticulously designed by balancing classic motifs with contemporary themes, each square is printed using the latest four colour process, crafted from traditional heavy weight silk twill, cut to a full forty by forty centimetre square and hand rolled at the edges.

“A traditional houndstooth pattern is blown up and presented in punchy colours. A camouflage pattern is rendered in classic dots. A dozen eggs, prescription medicines, an Italian architect, bones, rocket salad and a little fishing village all inspire their own little silk square.”

We caught up with Devil May Care’s Creative Director, Masato Sano and found out what the brand and the squares are all about.

I love the name, does it reflect your attitude?
You feel confident when you’re comfortable you know what you’re doing. When you’ve mastered the basics, you go back and  break the rules, that’s the Devil May Care style, our attitude. Wearing tailoring with t-shirts, denim, sneakers, styling in defiance of traditional stuffiness is something I love and I want to make products that reflect that.
I personally love pocket squares and people always take notice of them, why do you think this little piece of fabric does so much for an outfit?

Because it’s superfluous, it’s useless. Therefore choosing to wear one, of a particular style and in a particular way is a bold expression of style, personality and values. Historically, the pocket square or kerchief was usually made of plain cotton, used to wipe ones brow or for other functional uses. As time went on, the use of silk or other fine fabrics came to symbolise ones social status, silk being less absorbent and more expensive than other fabrics. Now, wearing a pocket square well (we have our own ideas of what a well worn square is), is a pure signifier of style rather than of station.


We can’t not ask you about your origin story for Devil May Care, any radioactive spiders in the mix?

Devil May Care stands for creativity and trying new things, so we don’t make “plain” or “traditional” pocket squares. Each design mixes something old; houndstooth, polka dots, or a grid composition, and breaks it up with something unexpected; scaling up, bright, contrasting colours, or weird motifs such as bones, eggs or pills.
I love pocket squares, I own maybe 20, many of which belonged to my great-grandfather, I consider them to be heirlooms, there was a time where they were a necessary accessory to a suit. Most brands are making pocket squares that are either cut and sewn from pre-printed cotton fabric or making silk squares that are variations of existing designs, basically they’re boring, theres no creativity. Also, tailored dress and by extension accessories for tailored dressing are based in European traditions and design. As much as I love those old modes, I want accessories that reflect me, my lifestyle and my city, Sydney, it’s warm, it’s positive, it’s colourful and above all it’s eclectic.


You’ve always advocated that the styles were inspired by Sydney, what is it about our beautiful city that inspires you the most?
I love Sydney’s diversity, of peoples and cultures. This diversity in part comes from how liveable and comfortable this city is to live in, sometimes Sydneyites forget that, we’ve got it pretty good all round. 
What’s your Sydney City Sunday uniform?
I think it’s fair to say that I usually have no reason to be in the city on a Sunday. On a Sunday, even the best dressed men should take a break from stiff tailoring. I’m all for wearing a clean pair of sneakers and (clean) sweatpants with a t-shirt and a cotton-cashmere blazer, mixing casual and formal, cheap and rich. If you’re going to the marina to check on your boat, maybe stuff our ‘Portofino’ pocket square, if you’re going to an art gallery take ‘Ettore’.
Finally, which is your favourite square and why? No cheating. You can’t choose them all.
Probably ‘Prescription’ in all it’s (possible) colour ways. It’s probably the purest expression of what I want to do; what looks like a tightly grided, normal patterned pocket square surprises with an unexpected motif. It’s not so subtle when seen in person either, I like that.
How do you fold a Devil May Care pocket square?
For our pocket squares:
1. Close your eyes
2. Pick up the square
3. Stuff it in your breast pocket
4. Adjust
We’re for a carefree attitude to tailored dressing.
Folding is for traditionalists.
Devil May Care will be stocked in shops and showrooms of Australia’s finest tailors as well as a selection of retailers who serve the rakish modern gentleman.